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New ŠKODA Superb makes eye-catching virtual debut in London

ŠKODA has added to the heightening anticipation around the all-new Superb with a virtual showcase of the new large car at the annual Fleet News awards, held last week at Grosvenor House in London.

The technology-packed new model – which launches this summer – was a centre-piece at the pre-awards reception, but because a real car could not be transported into the room, it was in virtual form, on three linked giant LED screens that together created a 3D representation of the car. 

This smart, technological way of showcasing the new Superb fits neatly with the car’s ‘Simply Clever’ technology features, while at the same time allowing guests to see the car’s crisply styled exterior.

Patrick McGillycuddy, Head of Fleet for ŠKODA UK, said: “The excitement around the new Superb has been building, particularly since its public premiere at the Geneva Motor Show. The car itself will hit British roads in late summer, but as it’s likely to be a huge hit for company car drivers across the country, we wanted to do something special for the Fleet News awards. Based on the overwhelmingly positive feedback we’ve had about the installation, we’re confident we achieved that.”

The showcase’s popularity capped off a brilliant night for ŠKODA, as the company claimed two prestigious awards: ‘Best Estate Car’ for the Octavia Estate and ‘Best Small Car’ for the new Fabia. These prizes, in turn, have added to an already successful year for the brand – following Fabia’s triumph as the overall winner at the What Car? ‘Car of the Year’ ceremony in January.

The stylish new ŠKODA Superb is longer, lighter, and even more spacious than the current version, yet starts at £18,640 - £50 less than the outgoing entry-level S model. Company car drivers are also well catered for, with the Superb SE Business model which features a higher level of standard equipment including Alcantara upholstery, front and rear parking sensors and satellite navigation and starts from £21,590 for the 1.6 TDI 120PS model.


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