The new ŠKODA Superb rolled into the spotlight today with a spectacular world premiere at the Forum Karlín in Prague. The new ŠKODA Superb revolutionises the brand’s design. Generous dimensions, innovative safety assistance systems, a focus on the environment and comfort, plus powerful EU6 engines and ŠKODA-typical ‘Simply Clever’ features have moved the brand’s flagship to the upper end of the automotive mid-class. The new Superb is the best ŠKODA ever and the highlight of the company’s largest-ever model campaign.
ŠKODA CEO Prof. Dr. h.c. Winfried Vahland said: “This car marks the beginning of a new era for ŠKODA. In recent years, we have renewed and expanded our model range. The new ŠKODA Superb demonstrates our aspirations in the automotive mid-class. In terms of creativity and technology, it reaches a new level of performance, shows ŠKODA’s reclaimed position and leads the way into the future of the brand. This fantastic car will attract new private and business customers to ŠKODA.”
The world premiere of the new ŠKODA Superb took place in Forum Karlín in Prague, in front of 800 guests – ŠKODA welcomed international media representatives as well as guests from the group, the company, politics, business and society. The new ŠKODA Superb was the star of the evening. Its first appearance was accompanied by the world premiere of the ‘Superb Symphony’ with the Czech Philharmonic Orchestra. Other highlights included performances from soul legend Chaka Khan and singer Aura Dione.
ŠKODA intends to continue the success story of the brand’s top model range with the third-generation Superb. To date, more than 700,000 first- and second-generation Superbs have been delivered to customers.